The assurance was made by Oscar P. Barrientos, executive vice president of Mighty Corp, amid reports that the company’s share of the domestic market has dramatically risen from five percent last year to 20 percent this year.
“We have earned our fair share of the market by making quality but affordable cigarettes that were smartly packaged, creatively and ingenuously sold to the mass market. That is the secret of our success in breaking the cigarette monopoly in this country and were mighty proud of our modest success coming from a home-grown and Filipino-owned cigarette company, said Barrientos, a retired judge.
With a bigger share of Mighty Corporation in the market today, we are giving the tobacco farmers a fair shake of our success by offering competitive prices to their crops,” he pointed out.
He stressed that over the years, Mighty has consistently championed the cause of the Filipino tobacco farmers by buying a larger share of the low-grade tobacco leaves at a good prices. This year, they bought even the low-priced tobacco leaves.
The domestic market for cigarettes became a virtual monopoly with over 90 percent of the market share when international tobacco giant Philip Morris acquired majority ownership of its lone competitor, Fortune Tobacco in 2010.
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